70% of passive candidates in the UK are on Facebook.
The most effective way of recruiting these people is through page-level posts or advertisements.
In the interest of your inspiration, we've featured 4 types of Facebook examples which regularly crop up.
1. The Me Me Me
Some Facebook job posting examples focus first on the company's needs. In the battle for attention against other ads, a shorter, snappier opener would improve these posts.
The example below would benefit from reversing the copy, and beginning with 'If you want to do things...'.
2. The Conversation Starter
Ability to comment is the stand-out feature of Facebook job ads. Get it right, and social proof can build. Unfortunately, some brands lend themselves to controversy. Look at the example below. The Navy could have excluded from their audience people who liked anti-war pages. However, as evidenced, that won't include everyone who dislikes them.
And of course, a Facebook job posting example (or post) wouldn't be complete without inane back-and-forth.
If not unanimous criticism, this can be a good thing. Comments keep the post in friends' news feeds, maximizing the ROI of ad spend.
3. The 'We're Hiring!!'
Plain; un-inventive; boring.
However, maybe it works on Facebook.
Remember, job ads here target passive candidates: 70% of the UK workforce.
Often, companies hit potential candidates with value 'jab's, then use a targeted 'right hook' declaration, This converts on already-built brand recognition and relationships.
The 'we're hiring below achieved 50% more messaging replies (i.e. clicks) than its pain-point-focused competitor.
4. The Pain Pointer
Knowing your audience is essential for Facebook job posting.
Target pain points in your niche in the ad copy & imagery.
We hope you found these 4 Facebook job posting examples useful.
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